Which menu item is characterized by high profit and low popularity?

Which menu item is characterized by high profit and low popularity?

• A. Dog
• B. Puzzle
• C. Plowhorse
• D. Star

Answer: (B)

The characteristic of high profit and low popularity in menu items is often associated with the term "Puzzle." A Puzzle item on a menu signifies that while it is priced higher and contributes significantly to the establishment's profit margins, it doesn't have much customer demand or popularity. This concept stems from menu engineering, a tool used in designing menus to maximize profitability and encourage sales of high-margin items. A Puzzle item may be unique or feature an ingredient that clients are not familiar with, resulting in low sales despite its high profitability. Understanding this classification allows restaurant managers and dietitians to potentially re-evaluate marketing strategies, presentation, or menu positioning to increase the item’s appeal to customers, thereby moving it from the Puzzle category to one of higher popularity.

The characteristic of high profit and low popularity in menu items is often associated with the term "Puzzle." A Puzzle item on a menu signifies that while it is priced higher and contributes significantly to the establishment's profit margins, it doesn't have much customer demand or popularity.

This concept stems from menu engineering, a tool used in designing menus to maximize profitability and encourage sales of high-margin items. A Puzzle item may be unique or feature an ingredient that clients are not familiar with, resulting in low sales despite its high profitability.

Understanding this classification allows restaurant managers and dietitians to potentially re-evaluate marketing strategies, presentation, or menu positioning to increase the item’s appeal to customers, thereby moving it from the Puzzle category to one of higher popularity.